Must Read Influence and Selling
I just finished listening to an audio interview of Michel Fortin from the program I am currently working, Mike Filsaime’s “Butterfly Marketing”. I was really inspired from this and he recommend a book which everyone one should read. “The Psychology of Persuasion” I haven’t read this yet but will.
After doing some Google searches I came across a free audio interview so I figured I would post it for others to check out!
Robert Cialdini is the president of Influence At Work and the author of, Influence, the Psychology of Persuasion.
If you’re in sales or marketing you can’t afford to pass up this show. Listen to Dr. Cialdini talk about the six major forms of influence and how they apply to every day situations.
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